Back in 2011, the United States saw a housing crisis of sorts – a housing crisis that followed the rash of tornadoes that hit the United States in record numbers that year. The number of deaths due to the tornadoes was 551, with the damages totaling 28 billion U.S. dollars. Close to Home recognized the need for new solutions to house people post-disaster and saw possibilities in the technology and innovation within the tiny home movement. It made perfect sense to introduce these ideas and products into this post-disaster market where they were so desperately needed.
We’ve been toiling away, spending our time and energy communicating with the people on the front lines of post-disaster communities. And all the while, as we go about our startup work based in Seattle, the housing crisis is taking a turn right before our eyes in our very own hometown. The issues of affordability, homelessness, density, and sustainability are in the news on a daily basis. As one travels through the city the news stories become very personal – you see more and more tents for the homeless popping up every day – providing some shelter to those with the most need.
These are issues that are impacting people all along the spectrum – those that are truly homeless, but also people who are spending more than they should on housing because of high rents and home values. This scenario is true in most cities across America that are experiencing economic prosperity and growth. The American dream of home ownership seems to be quickly slipping away from many. We need to think differently about the cost of acquisition of housing – instead of thinking about price per square foot – we need to focus on the lifetime cost of housing acquisition.
As our city – and cities across the nation that are facing similar issues – work to address these problems from a number of different tacks, Close to Home sees some silver linings on all of these clouds. The tiny home movement provides inspiration and hope. We must change our thinking about needs – acknowledge the importance of a roof over one’s head – the stability that it brings – and appreciate the concept of these homes. Whether we are talking about the needs of the baby boomers that are downsizing, or recent college grads, there are people all across the spectrum with varying reasons for their interest in the concept of less being more. With the numerous studies highlighted in the news regarding the positive ramifications of home ownership – or simply living at a stable address – changes in zoning that allow for detached accessory dwelling units and/or tiny home communities will make all the difference in moving these ideas forward.
The tide seems to be slowly turning – with this tiny home movement building momentum. There is a hunger to step away from the race to nowhere – a desire to simplify, to focus on what is important, to have that sense of ownership and safety, with opportunities to do more in this life than work simply to pay off a mortgage. This growing movement of people choosing to live with less so that they can have more might end up being an excellent example for what these tiny homes might do for others – for people all along the spectrum.
-Rachel Stamm, Founder & CEO, August 2015
rachelstamm.com 